How to DOOH Audience sync?

Overview

To support truly omnichannel campaigns that span DOOH, Mobile, and even CTV (when paired with a Household Sync campaign), mediasmart offers a dedicated DOOH synchronization tool.

Advertisers can customize DOOH Audience Sync by selecting the synchronization time range (off, 1h, 24h default, or 48h) and the radius around the screen (30m to 500m, with 250m as default). Mobile devices will be observed during the first fifteen minutes after the DOOH impression.

It’s easy to activate directly from the Synchronization section of any DOOH campaign.

Set up checklist

Running your first DOOH campaign?
Don’t forget to check the key info first.

If you already have a DOOH deal ID, skip this step. If not, please contact our team.

Create a DOOH campaign

Upload your DOOH creatives, they’ll need to be approved by the media owner

Enable Audience Sync within Properties in your campaign

Configure the Synced campaign to your needs

Edit any other configuration

while you wait for Creative approval