How are my creatives distributed?

You can control how impressions are allocated across all creatives in your campaign by clicking the Creative Distribution button in the Manage Creatives section. Learn how to set up Creative Distribution here.

Distribution Options:

1. Optimal (Default): The system dynamically optimizes ad delivery across your creatives to maximize total campaign spend and performance.

2. Percentage: Manually define the exact percentage of impressions each creative should receive (using the Distribution % column).

How does it affect strategies?

• Inherited Strategies: If a strategy inherits its creative settings from the main campaign level, it will automatically inherit the selected creative distribution rule.

• Custom Strategies: If a strategy does not inherit its creative section, you can define a unique distribution rule (Optimal or Percentage) specifically for that strategy.