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CTV web sync - Shopify - Track from CTV campaigns

CTV web sync - Shopify - Track from CTV campaigns

  1. Install the mediasmart Shopify App.

  2. Make sure to connect the app using the advertiser ID. At this moment, mediasmart automatically adds pixels at 5 event types.

Launch a CTV Campaign

  1. Launch a CTV campaign.

  2. The platform records TV impressions at household-level through our identity graph.

Attribution and reports

  1. All your purchase events - attributed and non-attributed - are tracked from your Shopify storefronts to mediasmart.


    a. For any video on TV, mediasmart matches your purchases to households exposed to the CTV campaign and surfaces attributed conversions on the system. The information will appear directly on your Shopify Dashboard, visible as Direct.

    b. If your video includes a QR code (or if it's a Mobile campaign), Shopify will do its own mapping and surface the info as mediasmart on your Shopify dashboard. mediasmart will measure & match using our pixels.

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