CTV web sync - Google Analytics - Track from CTV campaigns

Check them divided into three sections:

A. On the mediasmart platform (3 steps)

• Create a CTV campaign

• Assign an advertiser

• Set up the tracking partner to mediasmart pixel.
  

B. In Google Tag Manager (37 steps)

• Activate the mediasmart conversion tracking template

• Add a tag using the mediasmart conversion tracking template

• Add a Google Analytics Tag.
  

C. In Google Analytics (8 steps)

• Set up an audience to track conversions driven by CTV ads.

Press on the 'New ConnectedTV campaign' button to launch the CTV Campaign Launcher, and follow the steps.

Check these instructions, if needed.

Keep in mind, that the advertiser ID will be fundamental to later setup the pixel in the GTM.

Select mediasmart pixel as the tracking tool.

This configuration section has 37 steps:

1. Log into https://tagmanager.google.com/ and select your account.

2. Access Templates in the left menu.

3. Open the Template gallery by clicking on the 'Search Gallery' button, as shown on the screenshot.

4. Once in the Community Template Gallery, search for the mediasmart template by entering “mediasmart” in the search box

5. Once 'mediasmart conversion tracking' template appears, click on the template.

6. Once you open the template, click on 'Add to Workspace' to make it available for your website.
   

7. You will need to confirm you want to add it on a dialog that will appear, click on 'Add'.

8. Once correctly added, you will see the 'mediasmart Conversion Tracking' tag template as part of your tag templates.

9. Using the menu, go to Tags.

10. Click on 'New', to start configuring a new tag.

11. Add a name to the tag, make it as descriptive as possible.

12. Click on 'Tag configuration'.

13. Look for mediasmart Conversion Tracking under the Custom section, and click on top of the option.

During the setup, enter the following details:

14. The Advertiser ID for your mediasmart campaign is the same Advertising ID on the tag set up in GTM.

15. The Event or Conversion Number. By default, the event number is set to 1 for unique tracking—1 tracks only one conversion per user, while 2-5 track multiple events without deduplication.

16. Important: enable cross-screen tracking

17. Please confirm that the three tag setup elements match your campaign and configuration needs. Once completed, your setup should look similar to the screenshot.

18. Click on 'Save'.
    

19. A dialog will appear, click on 'Add tag'. Please, do not add a trigger.

19. Click on 'New', to start configuring a new tag.

20. Add a name to the tag, make it as descriptive as possible.

21. Click on 'Tag configuration'.

22. Look for Google Analytics under the Featured section, and click on top of the option.

23. Click on top of the Google Analytics: GA4 event option

In this step, you’ll need to add:

24. Measurement ID: a Google alphanumeric ID starting with G-. You can find it in your Google Analytics account under Data Streams → Web streams, following these steps.
    

    • Google will validate the measurement ID. Follow instructions next to the placeholder to troubleshoot.

25. The Event Name. You can choose any name to identify this conversion event. We recommend you to be as descriptive as possible. It might be a good idea to add 'CTV' and 'mediasmart' to it.

26. Scroll down, and open Advanced settings
    

27. Deploy the Tag Sequencing menu. 
    

28. Enable Tag sequencing by clicking on the checkbox beside 'Fire a tag before {name of GA4 tag} sync fires'
    

29. Under Setup Tag, select the previously created mediasmart Conversion Tracking tag
    

30. Select the option “Don’t fire Pixel if the Previous tag fails or is paused”

Here, specify where you want to count the conversion—for example, a specific page or event in the website (like “add to cart”). To add a Trigger:

31. Clicking on Triggering
    

32. Choose a Trigger from the available list.

If you want to know more about triggers, check this page.

33. Please confirm that the GA4 tag setup elements match your configuration needs. Once completed, your setup should look similar to the screenshot.
    

34. Click on 'Save'.

Once the previous steps are completed:

35. In the main section, click on ‘Submit’

36. Then ‘Publish’ your changes.

37. A dialog will appear asking you to add a version name and description for your GTM changes. You can make it as detailed as you like or skip it by clicking 'Continue'. This information is for internal use only.

How do you confirm the changes are submitted? The Workspace changes counter in the top bar will reset to 0.

That’s it! Your conversion tracking setup in Google Tag Manager is complete. 🎉

• If you are using other mediasmart pixels in your GTM, we recommend stopping them.
  

• After your first conversion, create an audience in Google Analytics to see which conversions are driven by your CTV campaigns. Note that you will need to way until a first conversion is track to follow with this step.

1. Log into https://analytics.google.com/

2. Open Audiences, by going to Settings > Data Display > Audiences.

3. Click on New Audience and
   

4. Select Create Custom Audience and add a name.

5. Next, include users based on Events.
   

6. Select the Event you created earlier in Google Tag Manager (see section B, step 25 for details). This event will define your audience. If you followed our recommendation to include ‘CTV’ and ‘mediasmart’ in the name, search using those terms.

7. Once your audience is created, you can use it to track user behavior on your website. To analyze this, go to Reports > Monetization > Purchase Journey.
   

8. From here, click Add Comparison and select the audience you just created.