What are Advertisers?
Advertisers should include information about who the advertising is about.
They enable the tracking of each campaign and facilitate grouped reporting of campaigns.
It is compulsory to:
Add a Name
Add a Domain
Select a Category
and disclose if the advertiser is sensitive or not.
How to create Advertisers
Use the following sections to create an advertiser:
Where to find the Advertiser ID
You can copy and paste your advertiser ID for tracking set-ups from the Properties section of your campaign.
Click on the clipboard next to the ID and paste it in the corresponding place (i.e. GTM pixels for CTV web sync set up).