Before we start…
Keep in mind that in Kochava, you will have to do two different setups for each operating system. This will result in two different trackers.
Check the 4 steps below for more information.
1- Select the desired Account and App.
2- Select mediasmart as a partner
a. Go to Apps & Assets > Partner Configuration.
b. Find mediasmart
c. Then, click Network Tools (⋮) and click on "Reconciliation", as shown below:
3- Set up "Impression Reconciliation"
Scroll down to find "Impression Reconciliation" and follow the next steps
1. Set the IP Lookback to 24 hours.
This determines how far back from the time of install we consider engagements for attribution on an IP-based match.
By default, the IP Lookback window is set to "Disabled", so don't forget to change it.
Enable the “Select the desired Partial IP Lookback.” and set it to 24 Hours.
Select the desired "Device Attribution Behavior".
This determines whether fingerprint matching will be attempted if a Device ID is present.
By default, Device Attribution Behavior is set to "Standard". The "Standard" setting will not attempt fingerprinting if a Device ID is present. The "Inclusive" setting, on the other hand, will attempt fingerprinting on all clicks.
4- Set up Click reconciliation
Check that the settings are set as below:
Done! You’re good to go
Save changes and you're all set!
Generate equal attribution opportunities
Attribution waterfall for mediasmart CTV
Kochava’s attribution waterfall setup prioritizes clicks over impressions and mobile impressions over CTV impressions (when the Device ID is present). Since CTV advertising is based on impressions, event attributions are typically limited.
Keep reading how to avoid prioritizing mobile attributions in your CTV campaigns with Kochava. There are 2 ways in which Kochava can help you optimize your setup:
Attribution behavior set to inclusive:
Change the configuration of the device attribution behavior (on impressions) so that the system will attempt fingerprinting in all impressions.
Activate the Fingerprinting equalizer:
This solution needs to be manually implemented on Kochava's side on a campaign basis.
The Fingerprinting Equalizer levels the playing field by bringing probabilistic matching up to the same standard as deterministic matching. This essentially enables Kochava to run real last-touch attribution rather than only relying on the waterfall.
Note that this isn't exclusive to CTV—it applies to any form of probabilistic attribution. Plus, it doesn't change the fact that clicks will continue to be matched before impressions.
Key considerations for iOS campaigns
Modify privacy profiles to allow probabilistic matching on ATT opt-out users
Include the parameter ad_platform=m_web on the iOS trackers for impressions/clicks served on CTV
Read more about Best Practices for CTV app marketing with Kochava.