Audiences
This section allows you to target particular segments, using different targeting rules, that empower you to reach only the users you need:
You can select one or several audiences as "at least one of them" and that means that the campaign will only be served to users that are part of at least one of the audiences selected. They do not need to be part of all of them.
You can select one or several audiences as "mandatory ones" and that means that the campaign will only be served to users who are part of every single one of the audiences selected.
You can select one or several audiences as "none of them" and that means that the campaign is NOT going to be served to any user that is part of ANY of the audiences selected. Please, have into account that users will only be blacklisted based on the same ID that has been provided in the audience segment (IDFA, GAID, or IP address).
Target one audience
Once on the Targeting area of your campaign
Go to the Targeting > Audiences section
Click on the At least one of them section and, by typing on the field to search or directly selecting from the dropdown, choose the audience you want to target
Make sure to save the changes before leaving the page.
If you want to increase the reach of that audience or target more than one audience, keep reading.
Increase the reach
Once you have selected at least one audience to target, you will see that a switch asking you if you want to Increase the audience of your campaign will appear.
The system will use matching mediasmart IDs to your audiences (when available), to find the users across environments (app vs web), in inventory without ids, and across screens.
Agree not to Rebuild Audiences
When you select the 'Increase Audience reach' option, you will need to agree to not rebuild audiences with the mediasmart ID generated by that campaign. This is necessary to comply with privacy regulations.
Modify, Erase, or Clear Selection
You can modify your selection:
Using the drop-down menu plus clicking on the checkboxes on the drop-down menu
Erasing individual options with the cross on the pill with the corresponding name
Clear all selections with the cross at the end of the field
Target more than one Audience
If you want to do smart targeting with your audiences you can play with 'AND', 'OR' & 'NONE' rules.
Let's explore with a practical example, based on having three audiences: Audience A, Audience B, and Audience C.
Scenario 1: You want to target all the users in Audiences A, B, and C.
Target the 3 audiences using the 'At least one of them' section.
The system will target all users in the A, B & C Audiences.
Scenario 2: You only want to target users that are found in all three A, B, and C Audiences.
Target the 3 audiences using the 'Mandatory ones' section.
The system will only target users that are found in the A, B & C Audiences.
Scenario 3: You want to target users that are NOT found in any of the three A, B, and C Audiences.
Target the 3 audiences using the 'None of them' section.
The system will only target users that are NOT found in either the A, B, or C Audiences.
Scenario 4: You want to target the users from Audiences A and B who are also in Audience C.
Target Audiences A and B in the 'At least one of them' section and Audience C in 'Mandatory ones'.
The system will only target users from the A & B audiences that are found in Audience C.
Scenario 5: You want to target all the audiences from Audience A that are not found in the B or C Audience.
Target Audience A in the 'At least one of them' or 'Mandatory ones' section and add Audiences B and C to the 'None of them section'.
The system will target all the users from Audience A that are not found in either Audience B or C.
Use cases
Some use cases:
You can target an Audience generated on impressions, which we'll call "Impressions Audience" as Mandatory, and target another audience generated from users that have clicked on the ad, which we'll call “Clicks Audience” as None of them. This would allow you to target users who have previously seen the campaign but have not clicked on it.
You can target an “Installs Audience” - generated using the app download information shared by the MMPs with us - as a "None of them”. That would make the system target any user except those who have already installed the app, that are in the suppression audience.
Available IDs
You can target your campaign to a particular Audience using any of the following identifiers:
IDFA
Google Advertising ID (GAID)
Universal IDs (RampID, Zeotap+, NaveggID...)
IP Addresses: These will only be used for targeting when users are connecting via WiFi, not 3G.
For more information, check: