Reports settings
For templates where the source is set to Reports - shown selected in the top square box of the screenshot - here are the settings you can configure:
(Optional) Campaigns: Select the campaigns you want to analyze from the drop-down menu.
Date range: Choose a predefined period (e.g., Today, Last 7 Days, Last Year) or define a custom date range.
KPIs: Pick the key performance indicators you want to include in the report.
Drill-down variables: Break down the data by dimensions that matter to you, such as strategies or ad exchanges. Explore all available drill-down options.
(Optional) Filters: Add filters to further personalize and narrow down the report results.
(Optional) Placebo data: Include placebo data when comparing exposed vs non-exposed users to measure Uplift.
(Optional) Time zone: Select the time zone for your report metrics from the drop-down menu (defaults to Universal UTC +0).
Read more below
1. (optional) Campaign name
You can select one or more campaigns you want to analyze from the drop-down menu:
by scrolling down through the list, or
typing the name of the campaigns
This is useful to generate a template for a particular advertiser, a particular time frame, creative type, or type of campaign.
2. Date range
Choose a predefined period (e.g., Today, Last 7 Days, Last Year) or define a custom date range.
3. KPIs
You can select as many KPIs as needed; just make sure they align with your campaign setup for meaningful insights.
More information on all available KPIs in Reports.
4. Drill-down variables
There are over 95 available drill-down variables in Reports. You can select as many drill-downs as needed.
We recommend always including ‘Campaign’ and ‘Strategies’ to get a structured view of where the spend is allocated and how the KPIs map to each strategy.
More information on all available drill-down variables in Reports.
5. (optional) Filters
Further personalize and narrow down the report results, using filters.
Check the available variables for filtering.
6. (optional) Placebo data
What is Placebo data? Placebo data refers to information from a control group of users who are not exposed to the ad but are otherwise similar to the exposed group. It helps isolate the true impact of the campaign by filtering out external influences.
To compare exposed vs non-exposed users, you will need to download the placebo data (turn ON the 'Include placebo data' toggle). This is only available for drive-to-store and app marketing campaigns where 'ghost ads' are being served.
By default, reports will only provide results from exposed users.