Footfall Measurement
Connecting the digital and physical worlds to optimise campaigns on the go.
With Adsquare’s real-time visit data you can see exactly how many customers your campaign is impacting, how it’s affecting their behaviour and what you can do to further enhance performance.
Their store-visit attribution solution calculates uplifts by comparing the exposed user group with a control group of users that hasn’t seen the corresponding ad.
AdSquare has a tracking system that is based on a mix of bid requests and SDK.
Only unique visits per hour will be attributed; two or more visits from the same user within the hour will only be counted as one.
Attribution method = Post view.
Attribution window for visits = 15 days.
We send Adsquare a list of POIs with 100 m radius via an API and they send us a daily file with all the observations around the POIs that we can process in bulk once an hour.
The cost of the Adsquare tracking solution will change depending on the selected geo. Click here for details on coverage and availability
0.6€ CPM for the following European markets: Belgium (BE), France (FR), Germany (DE), Italy (IT), the Netherlands (NL), Spain (ES), Sweden (SE), the United Kingdom (UK).
0.55€ CPM for the Americas and APAC markets.