You can check your strategy results, either

by downloading manually data through Reports and Daystats
checking strategy data on Campaign dashboards

Reports and Daystats

You can check Strategy results, the same way you check on Campaign results by visiting the Analytics area on the left menu.

You can there select if you want to check numbers

on Reports (consolidated data) or

on Daystats (real-time data).

You can also get automated reports to your inbox using Templates.

A. Reports

We strongly recommend you use the 'Strategy' drill-down on any campaign Report that has a running strategy. To do so, click on the 'Advanced' switch and simply add 'Strategy' as a Drill-down variable, as shown on the screen recording.

Make sure to add all the KPI you want to review, so the system sends the information you need your way.

Check more information on:

available KPIs on Reports

available drill-downs in Reports.

Drill-down by strategies is also available when more than one campaign is selected.

If you want a report with several campaigns drilled down by strategy, remember to add the 'Campaign' drill-down variable for easier results visualization.

B. Daystats

Daystats gives real-time reports. To be able to drill-down by Strategy, you will need to:

1. Drill-down by campaign

2. Select the campaign

3. Click on Refresh

4. Drill-down by Strategy

5. Click on Refresh

Make sure you add the KPIs you want to check, so the system provides them for you.

Check for more information on available drill-downs in Daystats.

Campaign Dashboards

Campaign dashboards can be filtered by strategy results to help you analyze on a single glance based on different campaign configurations or steps. When your campaign has one or several strategies, Campaign dashboards will have a 'filter by' option at the top where you will be able to select a particular strategy to check its results, including things like heatmaps or special KPIs.

Continue reading for more information on Campaign Dashboards.

Zeotap Audiences

Zeotap Audiences