What is mediasmart doing to prevent click fraud?

It is very important for the performance of our campaigns to count as a valid click only clicks that come from a human being and not from a machine. In addition, although we should not to be included in the "click-fraud" category, it is important to minimize the ratio of non-intended clicks, which constitute a very usual phenomenon in mobile.

The following list provides an idea of the measures we have in place to maximize the quality of our clicks, and is a list we update on a regular bases, as this is a very important issue for us.

Measures in Place

• We generate unique, one use only, volatile click and impression cyphered URLs, so that a fraudster cannot call directly our data endpoints

• We detect and do not count duplicate clicks

• We can configure each campaign not to buy another impression for a user during one hour after a click has occurred (and this is how campaigns are configured by default)