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Technical specifications for native

DocsFeaturesCreatives - Ad FormatsTech specs

Overview

Native ads may have slightly different formats depending on the publisher. The following specifications should allow mediasmart to work with most publishers that support this format:

Icon

This should be either the icon of your application, if that's what you are promoting, or the logo of your company/Service.

For the icon, take into account:

  • Supported formats are GIF, PNG, or JPG.

  • The maximum weight is 1 MB.

  • The size should be 300x300 px.

Image creative type

This is the main image you want to associate with your ad. If you select the creative type as an image, the following should be taken into account:

  • Supported formats are GIF, PNG, or JPG.

  • The maximum weight is 1 MB.

  • Uploading at least 1200x627, 580x480, and 640x480 image sizes to receive traffic is mandatory.

    Other sizes allowed

    1280x800

    960x640

    640x1136

    580x480

    320x568

    250x300

    90x75

    1280x720

    800x1200

    640x960

    568x320

    320x480

    240x200

    72x60

    1200x627

    720x1280

    640x480

    480x320

    320x50

    180x60

    1136x640

    720x90

    600x313

    356x200

    300x250

    138x115

Video creative type

This is the video you want to associate with your ad. If you select the creative type as video, the following items should be taken into account:

  • The supported formats are MP4 or FLV.

  • The minimum duration is 1 second up to a maximum of 30 seconds.

  • We recommend using the aspect ratio of 16:9 (1280x720 or 720x1280) or 1:1, for more inventory compatibility, but there is no restriction on using any size desired.

Title, CTA, and description

  • The title will be displayed as a short text.

    • It should normally be the name of your application or service.

    • It must contain a maximum of 25 characters.

  • In the description, you should describe the application and service in more detail.

    • It should be clear and concise and explain to users why they should be interested in using your service.

    • It should contain a maximum of 90 characters, spaces included.

  • The Call to action is the text that should draw the user's attention to click on the advertisement. Examples: ‘Install’ or ‘View site’.

    • It must contain a maximum of 10 characters.

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