Important Considerations

Take into account:

  • If HTML5 is a MRAID, we recommend that you test your MRAID creatives.

  • The size of the markup (JavaScript or HTLM5) must not exceed 4,000 characters, as the win rate may be affected by some SSPs blocking creatives with heavy markup.

  • To generate the tag, you must host the images, videos, CSS, etc., of the creative. Generate the JavaScript tag or simply use the HTML code from the index.html page.

  • To access geolocation, you can use HTML5 (errors may occur that you will have to manage) or MRAID. Macros are available to share with you the geolocation of SSP actions: %lat% or %lon%.