Global scalability with granular control
mediasmart can handle large datasets and diverse audiences, while maintaining performance consistency as campaigns grow in size and complexity. At the same time, we allow micro-bidding at publisher level and the use of private and curated deals.
Multi-touch mediasmart influence model
Measure impact on non-attributed conversions with assisted conversions. We have a cross-channel attribution model that highlight touch-points where mediasmart had an impact. When we have all the conversion information, we can analyze the true impact of the campaigns that run in mediasmart, going beyond linear attribution.