Overview
Discover our advanced features designed to streamline your campaign optimization, enhancing performance and maximizing ROI with ease:
Keep reading to learn more:
Real-time tracking, attribution and optimization
Our algorithms maximize conversion rates for up to 5 events by leveraging over 35 variables for optimal decision-making. Quickly adjust to shifts in market with real-time decisions about bid placement across-screens. i.e. Our system will optimize ad placement on CTV screens, in respect to Mobile screen results.
Predictive analytics for data-driven decision-making
Using historical data, machine learning, and statistic models, to forecast future user behaviors and outcomes. The learning curve is different for each campaign, audience, and organization.
Performance-based pricing for revenue optimization
Choose the right pricing model to align with your campaign goals. This ensures our algorithms deliver your ads, achieving measurable results and boosting ROI. Important: Licensing clients and most of IO are sold on CPM basis, but optimization is available for advanced KPIs such as CPC, CPA1 to CPA5, CPV.
Global scalability with granular control
mediasmart can handle large datasets and diverse audiences, while maintaining performance consistency as campaigns grow in size and complexity. At the same time, we allow micro-bidding at publisher level and the use of private and curated deals.
Multi-touch mediasmart influence model
Measure impact on non-attributed conversions with assisted conversions. We have a cross-channel attribution model that highlight touch-points where mediasmart had an impact. When we have all the conversion information, we can analyze the true impact of the campaigns that run in mediasmart, going beyond linear attribution.