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Lotame
Empower your clients to harness their proprietary first-party audiences through Lotame and mediasmart.
Lotame is a data management platform (DMP) that specializes in helping businesses collect, organize, and activate their audience data.
Lotame enables companies to centralize and leverage their first-party data, as well as enrich it with second- and third-party data sources, to gain deeper insights into their audiences and improve targeting capabilities.