How to set up the connection with Lotame ?

1- Set Up your account in Lotame: Ensure that Lotame is correctly set up and integrated into your applications or websites.

2- Define First-Party Audiences: In Lotame, create the first-party audiences you want to utilize. First-party data is the information you collect directly from your audience or customers. The first-party definition includes:

Data from behaviors, actions, or interests demonstrated across your website(s) or app(s)
Data you have in your CRM
Subscription data
Social data

3- Audience Syncing:

Contact your CSM at mediasmart and request to have access to your first party data from Lotame. We will need at least 1 week to activate this for the first time.
To configure Lotame to synchronize the first-party audiences with mediasmart, whenever there's audiences that need to be pushed over, you (the client) can let Lotame know always keeping their support team in the loop as well (support@lotame.com) together with the audience IDs, and they will do the set up to push those audience IDs over to Mediasmart. If you have any questions contact your account manager at Lotame and mediasmart.

4- Data Collection: Ensure that all relevant data pertaining to user behavior is being collected and sent to Lotame and if the set up for syncing the audiences is correct whenever the audience data is collected within Lotame, it will be pushed to mediasmart through the existing pipe we are using now.

5- Targeting in Campaigns: With the first-party audiences now available in your targeting section within mediasmart, you can create highly targeted campaigns, as the audiences will appear in the targeting section and the client just needs to select it.