Liveramp

Liveramp is a company with over 10 years of experience in the industry and offices all over the world such as in the USA, Europe and APAC.

Liveramp has increased its relevance in the industry during these last years and provides a universal ID that we’ll call “RampID” as a way to identify users in inventory that no longer comes with device IDs, as well as to implement features such as cross-screen targeting.

As mentioned, they especialize in connecting people, devices, and data and they work under 3 main pillars, being these: Identity, Connectivity, and Marketing Efficiency.

• Identity: The capacity to match a person with its right device ID being this a deterministic match enabled by their privacy products and everything aligned with local regulation.

• Connectivity: After making the matching of the offline and digital ID of the user they are able to connect that information with hundreds of AdTech and MarTech platforms.

• Marketing Efficiency: With their Cookieless-IDless solution their goal is to help brands identifying customers for acquisition, retention or supression while measuring their media impact.

Their cookieless and IDless solution provides what we call Ramp IDs.

In mediasmart, we work tirelessly to adapt to industry changes in order to provide our clients with the best services, this is the reason behind integrating Liveramp as a partner.

You can learn more about this partnership on the Liveramp one pager.