Definition
An impression pixel is a small, invisible pixel or a snippet of code embedded in a digital ad to track and record when the ad is displayed (impression).
It enables advertisers, publishers, or analytics platforms to collect data such as:
Ad delivery: Ensures the ad was served successfully.
Viewability tracking: Confirms if the ad was displayed
Performance analytics: Provides insights into user engagement metrics like frequency and reach.
Impression pixels are essential for accurate campaign tracking and optimization in digital advertising.
You can add them to your campaigns or creatives, as explained below: