Overview
Charges apply when you create a new IBA, while it remains active in the system, and each time you target it in a campaign.
Cost of creating an IBA
There is no cost associated with building an Interaction-based audience. There is a cost charged for storing the data. It is considered an advanced service billed monthly, based on the number of unique users.
The default rate is $0.06 per 1,000 unique users at the end of each month.
Please note: the system will automatically remove users from a given IBA audience after 6 months.
You will be able to see this service on the Monthly Invoice, which you can access from the Billing section.
Cost of targeting an IBA
When using an Interaction-based audience in your campaigns, there is no additional CPM fee applied.