How to place mediasmart pixels

Once you download the Pixel file, it will contain a couple of instructions and the 5 pixels (one per each post-click event).

You can use up to 5 pixels to track different events or conversions on your website.

Copy and paste the provided javascript pixel in the HTML code of your landing page for each of the conversions you want to measure. Up to five, all included in the same pixel file.

Our code is JavaScript and not a plain image for many reasons:

• This pixel is compatible with both HTTP and HTTPS environments
  

• It creates unique conversion calls that are not filtered by proxies or caching systems. Before we started using this we found out that sometimes the landing page (and the pixel) were being cached and we received the same pixel multiple times for different users, in which case the filter that prevents us from counting duplicate conversions would ignore the repeated conversions, even if they were legitimate in reality. We use JavaScript to solve this problem
  

• it uses %msxt% to link a post-click event to a click. %msxt% is critical to be transferred, when possible, to the landing page. If it's not transmitted to the landing page, then Mediasmart can use the referrer to extract, but if there are more than one redirection between the click and the landing page, then Mediasmart uses Fingerprinting.

If you're tracking more than the visits to the landing page (which should always be conversion 1), then it's critical to transfer %msxt% from the landing page to the other pages a user can visit.

That task is the advertiser's because they're only the ones who have control over the information to be transferred from one page to another.

We still use fingerprinting to link more post-click events to the click, but that method is less and less accurate the more pages a user visits.