mediasmart's template in GTM
Google tag manager (GTM) has come up with a template, to deal with 3rd party codes to track.
Any 3rd Party Partner (including mediasmart’s tracking tool) willing to track anything on a site that uses GTM can now submit their tracking code (in our case, our pixels) and make them available as a template.
Step-by-step
Here's a step-by-step guide
Go to Templates & search mediasmart
Access the menu: Templates
Go to the search gallery and enter “mediasmart”
Select & Add Template to Workspace
Select the mediasmart template
Click on 'Add to workspace'
Triggers
Go to Triggers using the left menu
Create a new trigger.
Firing the trigger (Critical)
Firing the trigger is a critical step.
Fire the trigger on the page visits you want to measure.
Tags
Using the menu, go to Tags.
Create a Tag
Click on "New", to create a new tag, and look for mediasmart again
Add Organization ID
Once added, the template for mediasmart requires your Organization ID.
In the screenshot, you will see:
A field to place the Organization ID.
A field where to add the conversion number to track. You can track up to 5 events or conversions. The event number wanted has already been selected.
A message to use %msxt% macro. As usual, that macro has to be added to the click tracker and should be transferred to the landing page. There are two possibilities depending on the structure of the click URL:
?msxt=%msxt%
&msxt=%msxt%
As a buyer or advertiser, you can use whatever macro placement when dealing with %msxt%. You can use any macro placeholder you want:
my_own_macro_placement=%msxt%
That can be useful in certain cases like when a click tracker can transfer a value to the landing page, and we want that value to be %msxt%
Add Trigger to Tag
The trigger created in step 6 is now to be added to the tag.
Submit Changes
To finish, one needs to submit the workspace's changes so that they are live.
GTM FAQ
These are the most common questions we get from clients using Google Tag Manager.