How to pass additional information on your URLs?

When setting up your campaign, you can enrich your click URLs by passing additional data using macros. This is especially useful for tracking user behavior, matching conversions, or sending key parameters to third-party platforms.

To do this, simply add macros to your click URL as query parameters (what comes after the '?'). For example:

https://yourlandingpage.com?pub_id=%pub_id%&city=%city%

At the time of the click, our system will automatically replace the macros with the real values, ensuring you receive actionable data on each interaction.