Synchronized Audience
A Sync Audience automatically turns your website visitors into a high-intent target audience in real time. By placing a lightweight tracking pixel on your website or ad creatives, the system captures visitor IP addresses and immediately syncs them into an audience segment—allowing you to show TV ads (CTV) to users who browsed your products yesterday.
Step-by-step setup
In the Audience section, click on NEW AUDIENCE and select Synchronized
Enter an Audience Name*
Select a Finish date*
Click CREATE
Locate your new audience in the table under Resources > Audiences.
Click View to enterits settings page.
In the Pixel Code Section, select either Pixel (script tag) or URL.
Click Copy to Clipboard.
Embed the pixel code into your website or creative assets to begin collecting visitor IP data.