How CTV Web tracking works
With mediasmart's CTV Web Sync and Google Analytics 4 integration, you can run ads on CTV and track web conversions like landing page visits or e-commerce purchases.
CTV to Web conversions happen when a user sees an ad on CTV and completes an action—like visiting a site or making a purchase—on the web.
Step-by-step
For a website that has Google Analytics 4 (GA4) installed, open the Google Tag Manager and select the mediasmart cross-device conversion tracking template.
mediasmart places the ad on a CTV - only publishers in TV screens - and retrieves the household IP address.
When a user visits the website, our pixel captures their IP. If it matches a stored IP, a conversion 1 is recorded in mediasmart and an event is created in GA4. You can easily optimize towards that conversion 1.
User performs the expected action, like a purchase on an e-commerce, and GA4 attributes it to the CTV ad.
All the events beyond the conversion 1 are tracked by GA4 and linked to the original event. By default, mediasmart does not receive those further events.