Household ID
Say hello to smarter targeting at the household level.
Household Mapping is mediasmart’s way of connecting the dots across the same household without relying on personal identifiers. It helps you deliver relevant messages to entire households, all while staying privacy-compliant.
How? With Household IDs, built using stable IP addresses and validated through bidstream device data. Each ID goes through strict checks, including user consent and limits on how many devices can be linked. Accuracy stays high, and noise stays out.
With Household Mapping, you can:
🏠 Target multiple devices within the same household
🔄 Track user journeys across screens
🎯 Build household-level segments for better precision
Household-centric. Cross-device. Privacy-by-design.