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Drive-to-store FAQ

Docs
Multichannel campaigns
Drive-to-store
More information

Drive-to-store FAQ

Docs
Multichannel campaigns
Drive-to-store
More information

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What do the different values of Exposed % and Uplift mean?

Before reading this guide, please check what each of the Drive-to-store KPIs means.

This applies only to campaigns using mediasmart Drive-to-store.

Check the different scenarios:

Uplift = 1 Uplift > 1 Uplift = N/A

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