DOOH Audience sync

DOOH Audience Sync is mediasmart’s way of solving Out-of-Home’s biggest limitation: lack of interactivity.

With this solution, users who were near a digital billboard and likely saw the ad can be retargeted on their phones or Connected TVs. It boosts brand recall and connects the dots between offline impact and digital engagement, turning a simple screen into a central step of a seamless, omnichannel journey.

Here’s how it works: someone walks past a digital billboard and sees your ad. We detect which mobile devices were nearby; basically, who was there and likely saw it. That becomes your audience. Then, we re-engage them with ads on mobile or CTV, reinforcing the message with consistent or complementary creative. It’s simple, effective, and keeps everything in perfect sync.