Best Practices
Combining this longer VTA window with assisted conversions will allow you to get a clearer picture of how your CTV campaigns are influencing user behavior.
Map Multiple Events
Track between 2 and 5 events (note that installs will always be the event number one)
Send non-attributed conversions
Share non-attributed conversions with mediasmart at least a week before the campaign launch, we’ll leverage this data to maximize campaign performance.
Activate IP-ONLY matching
Track Assited Conversions
Conversions happen after a user is engaged across multiple touchpoints within the user journey, and by a variety of channels and campaigns. An assisted conversion refers to any interaction, excluding the attributed interaction, that takes place before the actual conversion. The more assisted conversions a specific channel or campaign generates, the more important the assist role of the channel.