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CTV App Tracking Partners

Checklist

Create an Install Campaign in Kochava

Select your App and Account in Kochava

Select Apps & Assets > Partner Configuration

Select mediasmart and Click Network Tools (⋮) > Reconciliation.

Override the tracker settings to allow probabilistic matching

Activate Impression Lookback Window

Add a Tracker or Select Segment Tool and Create or Select a Campaign/Segment

Create the Advertiser on mediasmart

Create a new CTV campaign

Add the Advertiser to the campaign

Set up Kochava as tracking partner in Campaign Launcher (optional)

Set up Kochava as tracking partner within Campaign

Ideally, test end-to-end by downloading the app using a simulated creative

Add Creatives, edit Campaign configuration

Activate campaign