Activate AppsFlyer’s equal priority toggle
Activate AppsFlyer’s equal priority toggle to prioritize CTV over mobile impressions for up to 6 hours. During this window, impressions will get the same attribution priority as a deterministic click, which secures equal attribution priority across both CTV and mobile campaigns.
Choose the right conversion window
Make conditions even across both mobile and CTV campaigns by assigning a 72-hour cross-screen VTA window to CTV cross-device campaigns.
Combining this longer VTA window with assisted conversions will allow you to get a clearer picture of how your CTV campaigns are influencing user behavior.
Map multiple events
Track between 2 and 5 events (note that installs will always be the event number one).
Share non-attributed conversions data
Share non-attributed conversions with mediasmart at least a week before the campaign launch, we’ll leverage this data to maximize campaign performance.
Track assisted conversions
Conversions happen after a user is engaged across multiple touchpoints within the user journey, and by a variety of channels and campaigns.
An assisted conversion refers to any interaction, excluding the attributed interaction, that takes place before the actual conversion. The more assisted conversions a specific channel or campaign generates, the more important the assist role of the channel.