CTV App Tracking Partners

Choose mediasmart on Appsflyer side

Create the Advertiser on mediasmart

Set up attribution using cross-platform impression URLs

Create a new CTV campaign

Add the Advertiser to the campaign

Set up AppsFlyer as tracking partner in Campaign Launcher (optional)

Set up AppFlyer as tracking partner within Campaign

Make sure the Event ID of the campaign corresponds with AppsFlyer's

Check Attribution Window matches in mediasmart & AppsFlyer

If you use a QR code on the creatives, download it from AppsFlyer

Add Creatives, include the trackers provided by Appsflyer

Add Audience blocklists of active users for UA, and target inactive users for Retargeting

Edit the Campaign configuration to match targeting

Ideally, test end-to-end by downloading the app using a simulated creative

(Recommended) Have a call with our team to review the set-up

Activate campaign

Launch a CTV to Mobile campaign with AppsFlyer - Set up list