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Create and Enrich audiences through Dynamic Audience Pixels

Overview

You can create audiences or enrich existing ones using audience pixels within websites.

Such pixels will identify users based on the mediasmart ID (a proprietary ID created using the user agent and IP address users connect to, and validated to be unique).

The Audience Pixel or URL is automatically generated when an Audience has been created. That pixel is associated with the corresponding Audience, so every time it's fired, the User ID associated with the impression will be added to the Audience list.

What information is gathered

The beacon always attempts to register both the native ID and the mediasmart ID, so if the native ID is missing (it's usual), it adds the mediasmart ID. The bidder then only will employ these mediasmart IDs on WIFI traffic.

Pixel Example:

https://3ma79ae7cua.com/beacon?org=123456789&id=9459435848385003456642&udid=ToBeFilledWith_IDFA_or_GAID

The Audience Pixel and the URL contain 3 placeholders:

  • org=X - being X the organization ID of your account in mediasmart

  • id=Y - being Y the ID of the Audience

  • udid=ToBeFilledWith_IDFA_or_GAID - where you should add the proper macro to receive the User ID

Can I record IPs?

Yes, mediasmart gives you the chance to capture IPs instead of mediasmart IDs. To do this, you should add "saveip=true" to your pixel string or URL:

https://3ma79ae7cua.com/beacon?org=123456789&id=9459435848385003456642&udid=ToBeFilledWith_IDFA_or_GAID&saveip=true

Step-by-step

  1. Go to the Audiences tab on the Resources section

  2. Click 'New audience' to create a new one and open its settings by clicking 'View', or go directly to the configuration page of an existing audience you want to populate.

  3. Once in the audience configuration page, choose the type of pixel you want to add to your website.

    • Pixel with consent: Tracks users only after consent is given.

    • Pixel without consent: Fires regardless of user consent.

    • URL with consent: Triggers only after user consent is obtained.

    • URL without consent: Triggers automatically.

  4. Place it on your website where you want to capture devices.

  5. Our system collects devices, with user consent, and builds audiences around them. Then, you can target that audience in any of your campaigns.

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