⚙️ Audience Builder
Once you are in the Properties area of any of your campaigns, it is very straightforward to create Interaction-based audiences:
Open the Audience Builder section
Choose the audience you want to populate or create a new audience
Select the KPI you want to use as a base to gather the information and pair it with the audience you want to populate.
Let our system do the heavy lifting.
Interaction-based audiences KPIs
You can build Interaction-based audiences based on the following KPIs:
Impressions
Clicks
Conversion 1 to 5
Video start and video complete
Estimated impressions
Create a new Audience to Populate
If you do not have previous audiences you want to use or you want to have the data only for that particular screen, you can create a new audience.
Once you are in the Properties area of any of your campaigns and you've opened the Audience Builder section:
Click on 'New Audience' and a Dialog will appear
Add a name for the new audience.
(Optional) Upload additional user identifiers you want to add to that segment
Click on 'Create', and the system will generate a new audience for you.
Select the new audience to pair it with a KPI in the drop-down menu that will appear.
Modify Audience or KPI to Populate
You selected the wrong audience or you duplicated the campaign and inherited an audience you don't want to use.
Change it very easily by opening the drop-down menu and selecting a new audience. The same happens for the KPIs.
Stop Populating an Audience
If you decide you do not want to gather more information for your Interaction-based audience, stop building the audience by:
Deselecting the KPI from the KPI menu, and
Saving the changes.
Audience builder in Strategies
You can build interaction-based audiences at a strategy level.
This can be useful for testing different messages, creatives, or approaches based on how users interact with a specific strategy, without affecting the rest of the campaign.