Budget
In this section, you can set caps on spend, impressions, or clicks—either per day or over the campaign lifetime.
You can also choose to include other costs (typically audience-related extra CPMs) as part of your total campaign spend.
Daily limits
You can set Daily limits:
Select 'Daily'
Type a Daily budget
(Optional) Add a daily impression limit
(Optional) Add a daily click limit
If you'd rather establish a budget for the whole campaign, use Lifetime limits instead.
Lifetime limits
You can set Lifetime limits to the campaign:
Select Lifetime
Type the total campaign budget
(Optional) Add a lifetime impression limit
(Optional) Add a lifetime click limit
You will also be able to establish daily limits to your campaign, on top of the lifetime limits.
(Optional) Add a daily spend limit. If you don't manually set it, the system will calculate it based on the Campaign Lifetime, and automatically compensate when not reached.
(Optional) Add a daily impression limit
(Optional) Add a daily click limit
Daily limits on top of Lifetime limits
When you add a Lifetime budget, an impression limit, or a click limit, you will be able to type in additional daily limits.
You can type in the value you want. The system will recommend a daily budget or max impression by dividing the lifetime values by the number of days the campaign will be running.
Other costs in Budget
Here, you decide whether to include Other costs.
When enabled using the switch, the campaign budget will account for both media spend and any additional charges generated by the campaign.
Check the full list of other costs and how to report them.