Budget

In this section, you can establish a maximum spend and maximum impressions per campaign lifetime or day.

Daily limits

You can set Daily limits by:

  1. Selecting 'Daily'

  2. Typing a Daily budget

  3. Optional: Adding daily impression limits

If you'd rather establish a budget for the whole campaign use Lifetime limits instead.

Lifetime limits

You can set Lifetime limits to the campaign:

  1. Select Lifetime

  2. Type the total campaign budget

  3. Optional: Add Impression limit for the campaign's lifetime

You will also be able to establish daily limits to your campaign, on top of the lifetime limits.

Daily limits on top of Lifetime limits

When you add a Lifetime budget or impression limit, you will be able to type in additional daily limits.

You can type in the value you want. The system will recommend a daily budget or max impression by dividing the lifetime values by the number of days the campaign will be running.

Other costs in Budget

You will be able to decide if you want to add Other costs