In this section, you can choose the publishers you want to target on your campaigns, used as allowlist, or which should be blocked.

Select a Publisher list to
- Enforce a Publishers list by searching on the "Add publisher list" menu and clicking on the 'Add' button next to the name.
- Block a Publishers list by searching on the "Add publisher list" menu and clicking on the 'Block' button next to the name.
- The list(s) will appear under the 'Allowlist' or 'Blocklist' columns, depending on the selected action.
If a publisher is added to both an allowlist and a blocklist, the blocklist will take precedence—meaning your campaign will still target that publisher. Double-check your targeting lists before campaign launch.
Add a new publisher list, if you haven't done it from the Resources > Publisher lists section. Once you click on the 'New Publisher List' button, follow the instructions on the dialog.
Quickly add a single publisher to an allowlist or blocklist without creating lists. Just type the name and click ‘Add’ or ‘Block’ in the dropdown.
The same precedence rules to the lists apply: blocklist over allowlist.
Search Publishers to target or block, using the dialog that will appear when you click on 'Search Publishers'. Keep in ming this option is available for every campaign type, except DOOH.
Ignore Global Blocklist: Target publishers included on your organization's global blocklist, by telling the system to ignore said blocklist.
If a publisher is inside your organization-level blocklist - which we call a Global Blocklist - that block will take precedence over the targeting; unless you request the system to ignore it.

Frequency capping