Frequency capping
Frequency Capping allows you to limit how many times your ad is shown to the same person. It helps prevent ad fatigue and ensures your budget reaches a broader audience rather than over-exposing the same user.
You can configure:
Max impressions per user/day: Sets the maximum number of times a single user can see the ad in one day.
Max impressions per user/hour: Limits how many times a user sees the ad within a single hour.
Max impressions per user/campaign: Sets the total limit of impressions for a user over the entire duration of the campaign.