Yes, it is possible
Running a traditional out-of-home campaign? Think billboards, point-of-sale displays, or those ads on bus shelters and kiosks. If people are seeing your brand out there in the wild, why not follow up with a little reminder on their phones?
With mediasmart, you've got two solid options:
1. Want to target people while they’re near your ads? Just drop a pin, or a bunch of them, on the map where your OOH ads are. Build a targeting geolist with the OOH screens; you can upload coordinates, draw circles, or plug in addresses. You can even match your digital schedule to when your OOH ads are live. Easy.
2. Want to target people after they’ve passed by? Create a location-based audience. We’ll gather the devices spotted around your OOH locations so you can reach them later, wherever they go.