Demand partners must never serve ads desrepecting these rules:

Rotating Tags / Rotating Destination URL - Creatives linked to a certain campaign should always correspond to the same advertiser declared within the campaign. Tags which link to creatives from multiple advertisers are not permitted and will be subject to fines by the ad exchanges. In the same way, creatives which link to destination URLs from multiple advertisers, i.e. different URL for every click, are not permitted and will be also subject to the previously mentioned fines.
Abuse of the Ad Network – We want ads to be useful, varied, relevant and safe for users when serving them across the our Network. As a result, we don't allow any of the following:
- malicious ads, sites, or apps
- in banner video ads
- ads promoting sites that offer little unique value to users and are focused primarily on traffic generation
- businesses that attempt to gain an unfair advantage in the ad auction
- businesses that attempt to bypass our review processes

All of our policies are crafted to protect a high quality user experience, and we've built enforcement systems and processes to prevent ads that fall below these standards from serving. We take any attempts to trick or circumvent our ad review processes very seriously, so play fair.

Irresponsible Data Collection & Use - We want users to trust that information about them will be respected and handled with appropriate care. As such, our advertising partners should not misuse this information, nor collect it for unclear purposes or without appropriate security measures.

Examples of user information that should be handled with care: full name; email address; mailing address; phone number; national identity, pension, social security, tax ID, health care, or driver's license number; birth date or mother's maiden name in addition to any of the above information; financial status; political affiliation; sexual orientation; race or ethnicity; religion

Misrepresentation of Self, Product, or Service - We don't want users to feel misled by ads that we deliver, and that means being upfront, honest, and providing them with the information that they need to make informed decisions. For this reason, we don't allow the following:
- promotions that prompt users to initiate a purchase, download, or other commitment without first providing all relevant information and obtaining the user's explicit consent
- promotions that represent you, your products, or your services in a way that is not accurate, realistic, and truthful

Note: Important: MRAID and HTML+JS: You can use it ONLY with certified tags. Examples of Certified tags are: Celtra, AdGibbon, and Sparkflow.

Campaigns section

Overview