Sometimes you receive a lot of bid offers, but still, you are not reaching the volume you are looking for.

In this case, you should check your bid % and won %, which you can get from Reports.

Bid % tells you for what percentage of the times you are bidding from all of the available impressions that the campaign gets. In some cases, the price that the algorithm calculates is lower than the price floor of the publisher: in these cases, we don’t bid.
Won % tells you how are you being affected by the competition in the market. A low won % means that your competitors are offering higher CPMs than you are, and they are taking the impressions out from you.

When you have a bid % or won % lower than 80%, you know that if you increase prices you have the opportunity to buy more traffic. On the other hand, if it is higher, increasing prices won’t have an important impact on your campaign results.

Campaign Optimization

Our algorithms