Other Cost

This includes any cost associated with tracking tools, third-party audiences and any other cost charged per impression that is not a media cost and you can choose to incur or not in the platform.

There are 2 types of Other Costs:

  1. One-off, which will be reflected on the Invoicing area and charged on the same day for prepayment accounts and on the invoice at the end of the month for post-payment.

  2. CPM-based, which will depend on the number of impressions served. In order to see track the spend, you have the Other Cost KPI in reports and to see details of where Other Cost comes from, you can drill down by "Other Cost Source".