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Ads.txt Publishers

This parameter shows the better or worse traffic quality according to ads.txt. These are the different options that this variable returns:

  • Unknown: Can't read the ads.txt (or app-ads.txt).

  • Mismatch: We have access to the publisher's ads.txt but the publisher ID is not found.

  • All: Indirect relationship between the publisher and the SSP (it works as an intermediary/reseller).

  • Direct: Direct relationship between the Publisher and the SSP (NOT verified by their sellers.json).

  • Verified: Direct relationship between the Publisher and the SSP (verified by their sellers.json).