Overview
Traditional metrics like impressions and click-through rates fall short of capturing audience engagement. Optimize your advertising strategy by focusing on attention metrics to ensure you impact your target audience, enhancing the overall success of your marketing.
Maximize User Awareness
Our patented proprietary solution finds the sweet spot where interaction is more likely to happen and only targets those users.
Effortless & fully compatible with all targeting options and creatives.
Fight ad fraud and keep down the costs
Boost user engagement with smart user segmentation
Compatible with Mobile and CTV
Target high attention placements
Target high-attention traffic PMP curated by Adelaide through our partners Equativ and Pubmatic.
Adelaide measures Attention Units; which are generated by a machine-learning model. They can predict a placement's likelihood of capturing attention and driving impact.
Globally available for:
Video
Display
Audio
Connected TV
Attention targeting through Contexts
We have contextual targeting to ensure a higher attention degree, with our partner Peer39.
You will be able to target on Mobile web campaigns:
Attention : Attention
Attention : Attention : Attention Index - High
Attention : Attention : Attention Index - Low - exclude
Attention : Attention : Attention Index - Medium
Attention : Viewability
Attention : Viewability : Viewability 50%+
Attention : Viewability : Viewability 60%+
Attention : Viewability : Viewability 70%+
Attention : Viewability : Viewability 75%+
Attention : Viewability : Viewability 80%+
Attention : Viewability : Viewability _<50% - exclusion
Attention : Viewability : Viewability _<60% - exclusion
Attention : Viewability : Viewability _<70% - exclusion
Attention : Viewability : Viewability _<75% - exclusion
Attention : Viewability : Viewability _<80% - exclusion
More information on Attention index by Peer39.