Skip to main content

Why Appsflyer

AppsFlyer is a mobile attribution and marketing analytics platform used by mobile app marketers and advertisers to measure and optimize their marketing campaigns.

It provides a comprehensive suite of tools and features designed to track user engagement, app installs, and in-app events, as well as to attribute app installs and user actions to specific marketing channels or campaigns.

mediasmart has two different integrations with AppsFlyer, one for attribution and one for audiences

Attribution: mediasmart and AppsFlyer integration allows advertisers to accurately attribute app installs and in-app events to specific ad campaigns across channels:

Audiences: mediasmart and AppsFlyer Dynamic Audiences integration allows advertisers to segment their audience based on various criteria such as demographics, location, interests, and behaviour, pushing them to mediasmart. This enables more targeted and personalized campaigns that lead to improved engagement and conversion rates.