When configuring a postback (the call that needs to be made to our server whenever a conversion takes place):

Measure Multiple Events/Conversions: Our campaigns will perform a lot better if you set up postback for as many as 5 events. That way we can make sure we do not only optimize the cost per install, but your actual ROI.
Sending all data instead of only attributed data: Our campaigns will perform a lot better if you send us postback for all events, not only events that are attributed to us. Please, mark the corresponding check in every event. Of course, our reports will differentiate between events attributed to us and those that are not.

Why is getting all this information very useful?

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