Adform Adserver
mediasmart is compatible with Adform's ad-serving technology and can properly handle tags generated by Adform for serving ads.
How to add macros to Adform tags
Imagine you have an Adform tag like the following one from your client/agency:
<script language="javascript" src="http://track.adform.net/adfscript/?bn=XXXXX"></script> <noscript> <A HREF="http://track.adform.net/C/?bn=XXXXX;C=0" TARGET="_blank"> <IMG SRC="http://track.adform.net/adfserve/?bn=XXXXX;srctype=4;ord=[timestamp]" BORDER="0" WIDTH="300" HEIGHT="250" ALT=""></A> </noscript>
To add it in mediasmart platform we recommend eliminating the non-script portion of the tag. This is the ad tag with our macro already replaced:
<script language="javascript" src="http://track.adform.net/adfscript/?bn=XXXXX;click=%click_url_unesc%"></script>