Shopify - Track from Mobile Ads
Once you add your
advertiser IDto the app, it connects mediasmart to your Shopify events. The app automatically adds pixels at 5 event types.
Launch a Multichannel campaign
Launch a Multichannel campaign targeting Mobile (targeting/devices/types).
The query parameter
?utm_source=mediasmartis added to the click URL of the creatives, and mediasmart passes on that information to Shopify.
Attribution and reporting
All your (purchase) events - attributed and non-attributed - are tracked from your Shopify storefronts to mediasmart.
Shopify attributes sessions and sales to mediasmart as a marketing channel on its Growth/Attribution dashboard as shown on the screenshot.