Definition
Server-Side Ad Insertion (SSAI) integrates ads directly into video streams at the server level, creating a seamless viewing experience. It avoids ad blockers and buffering but can also enable fraud, such as fake impressions or spoofed data.
Addressing SSAI
SSAI integrates ads into video streams, improving user experience but also enabling fraud like falsified impressions or spoofed data. Server-side ad insertion (SSAI) transparency ensures clarity on how ads are delivered, measured, and reported.
Key aspects include accurate reporting, fraud prevention, and advertiser accountability through detailed metrics and logs. Without transparency, advertisers risk invalid traffic and wasted spend, making it vital for trust and ROI in CTV.
What does mediasmart do?
We monitor and validate IP addresses and use Authorized sellers (ads.txt & app.ads.txt) to counter SSAI manipulation.
We always remain vigilant in identifying new forms of fraud and proactively take steps to address them, ensuring a safe and secure environment for our advertisers.
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