Other costs
This includes any cost associated to tracking tools, third party audiences and any other cost charged per impression that is not a media cost and you can choose to incur or not in the platform.
2 types of Other costs
One-off, that will be reflected on the Invoicing area and charged on the same day for prepayment accounts and on the invoice at the end of the month for post-payment.
CPM-based, which will depend on the number of impressions served. To track the spend, you have the Other cost KPI in reports, and to see details of where Other Cost comes from, you can drill down by "Other Cost Source".
List of Other costs
Service | Description | Charge model | Available in Analytics | Available in Invoicing area |
|---|---|---|---|---|
Downloading session-level data | If your organization is saving Backup Session-level data, we have a feature that receive session-level data per campaign to your inbox. Important: Downloading session level data using our API is free. | One-off | ✓ | |
Target Third-party audiences | Target pre-uploaded or custom 3rd party audiences from our Data Partners. | CPM-based | ✓ | ✓ |
Target Location-Based Audiences | Use the Location-based audience in a campaign. | CPM-based | ✓ | ✓ |
Audience mapping | Identify a user with a given device across environments, and it is based on mapping identifiers that users have consented to share in the bid requests (IDFAs, GAIDs, Zeotap IDs, etc...) with mediasmart's proprietary mediasmart ID. | CPM-based | ✓ | ✓ |
Creative studio (NEXD creatives) | In house rich media builder, includes In Feed and Full screen templates for Images or Video. | CPM-based | ✓ | ✓ |
mediasmart Viewability solution | In house Viewability Tracking in real-time, for images and (soon) videos. | CPM-based | ✓ | ✓ |
Serving Heavy/Long videos | For videos over 30s, we pass the extra server costs of serving heavy videos. | CPM-based | ✓ | ✓ |
Google Creative serving costs | Google Ad Exchange charges a fee for ads served in specific countries which we are simply passing on to customers. | CPM-based | ✓ | ✓ |
mediasmart Drive-to-store measurement | Our in-house Drive-to-store solution. Measure real-time incremental footfall to your stores | CPM-based | ✓ | ✓ |
mediasmart External Drive-to-store measurement | Our in-house Drive-to-store solution provides an Impression Pixel for when you want to measure visits to stores from campaigns in other platforms. | CPM-based | ✓ | ✓ |
3rd party Drive-to-store tracking | Use our integrated Drive-to-store solutions to measure footfall to your stores, with Adsquare. | CPM-based | ✓ | ✓ |
Incremental metrics for App marketing | Our in-house Incremental metrics for App marketing solution. | CPM-based | ✓ | ✓ |
External Incremental App Marketing / Ad-serving | Our in-house App marketing solution provides Creative Tags for when you want to measure incremental metrics in campaigns on other platforms. | CPM-based | ✓ | ✓ |
3rd party Contextual targeting | Target contextually on mobile and CTV traffic thanks to our integration with IAS | CPM-based | ✓ | ✓ |
How to track Other Costs
To track your Other costs,
Go to Reports
Add the
Other costKPIOptional: Add the
Other Cost sourceDrill-down variable.