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What are Private Audiences

You can target your campaign to an Audience you own, using any of the following identifiers:

  • IDFA: Identifier for advertisers for iOS

  • GAID: Google Advertising ID

  • IP Addresses: These will only be used for targeting when users connect via WiFi, not 3G.

  • Universal IDs: Like RampID or mediasmartID

Create, Use or Enrich Private Audiences

Here are the ways to create private audiences, use your own audiences in mediasmart or enrich your audience: