What are Private Audiences
Private (first-party) audiences are your own data—such as CRM lists, app users, or site visitors—organized for campaign targeting.
They can use different types of identifiers, and are private to your account.
Identifiers to build Private Audiences
You can create Private audiences using any of the following identifiers:
IDFA: Identifier for advertisers for iOS
GAID: Google Advertising ID
Native TV IDs: LGUDID, MSAI, RIDA, TIFA, etc.
IP Addresses: These will only be used for targeting when users connect via WiFi, not 3G.
Universal IDs: Like RampID or mediasmartID
Use cases
Private audiences can help you:
Target your active app users, site visitors, or store visitors.
Retarget people who interacted with a campaign, or exclude users who already converted.
Reach your existing Mobile or CTV audiences across screens.
Create, Use or Enrich Private Audiences
Here are the ways to create private audiences, use your own audiences in mediasmart or enrich your audience: