mDMP

Currently, mDMP differentiates users into three predesigned segments, these being:

Usage affinity: Based on what app categories the users are using. It is only available for India and SEA at the moment.
Intent affinity: Based on the user's intent while using the app: what is the user searching, purchasing, etc. It is only available for India and SEA at the moment.
Product affinity: Based on what products users engage with. Not available in Brazil.

And allows:

Custom segments: gives the ability to create a customized segment via mDMP.