Lotame Audiences
Through seamless integration, mediasmart and Lotame provide you with direct access to your first-party data within our platform. This enables you to leverage your own valuable data to enhance the precision and effectiveness of your campaigns' targeting strategies.
What data is available in mediasmart?
First-party data will be available through this connection. This means that your clients or yourselves will need to have an account with them to be able to send data over to our platform for targeting pursposes.
Third Party audiences from Lotame can be access via mediasmart integration with Adsquare